Ms. Youxi Zhou (Ryusendo Office, Iwaizumi Town Government)

Our third interview was with Ms. Youxi Zhou, who works at the Ryusendo Office of the Iwaizumi Town Government.

   What brings you to work in Iwaizumi?
   The first time I visited Iwaizumi Town was during my study abroad program in Waseda University. I participated in one month internship and got to know this town and its people. After graduating from college in 2016 and starting to work in New York City, I learned that Typhoon Lionrock had hit the town that same year. I was very worried of the town because I have many friends from here. Wanting to support the town’s tourism industry, I applied for a job here and came to work for the town in 2017.

   These years, I think you’ve had a tough time attracting tourists because of COVID. What is the difficulty of promotion under those circumstances? Could you tell me the part you did something special or creative?
   Yes, you are right. The COVID pandemic presented significant challenges especially for the tourism industry, like the Michinoku Coastal Trail. While we had anticipated a surge in international hikers to come to join the trail, due to the travel restriction during COVID, we couldn’t have a lot of foreign tourists coming to this area. Despite these obstacles, I was in charge of the Michinoku Coastal Trail during that time.
   As a responsible person, like a trail maintainer, I actively participated in patrolling the trail with local residents. These patrols were very important to maintain the trail conditions, conducting maintenance tasks like grass cutting, which was very fun, and removing potential hazards such as overhanging branches. At the same time, we implemented measures to address bee infestations during warmer months. The creation of emergency routes by local residents further enhanced safety along the trail, which I was responsible for monitoring.
   To maintain the trail's appeal and accessibility, we focused on digital promotion. Regular updates on social media platforms and the creation of short video reels kept the trail in the public eye. Furthermore, we highlighted outdoor activities that aligned with social distancing guidelines, such as solo hiking. By prioritizing safety measures and continuous maintenance, we strived to ensure a positive experience for hikers, even during those unprecedented times.

   You mentioned that earlier, you have experienced promoting the Michinoku Coastal Trail as a part of your job. Who was the target of that promotion and how did you do that?
   To further enhance the promotion and accessibility of the Michinoku Coastal Trail, I was responsible for organizing a series of hiking events with my team at my previous office. These events included guided walks along the trail, where participants could learn about the Sanriku Geopark, as well as beach clean-up activities and autumn foliage viewing hikes. These events attracted a significant number of participants, particularly non-Japanese hikers from both local and neighboring prefectures.
   To maximize event participation, a multi-faceted promotional strategy was carried on, which included using official website, distributing flyers, and utilizing social media platforms to disseminate information. Additionally, the town of Iwaizumi collaborated with the neighboring city of Miyako to expand our reach and attract a wider audience. Through these collective efforts, we successfully increased awareness of the trail and its unique offerings.

   This year, Michinoku Coastal Trail marked 5th anniversary. Compared to the time it started, has something changed?
   First of all, congratulations on the 5th anniversary of the Michinoku Coastal Trail! Over the past five years, I was not here when everyone started to prepare the Michinoku Coastal Trail, but I have heard a lot of difficulties and hardship… So far what I felt through my work, there’s five points I want to explain as great changes.
1. Infrastructure Improvements: Since the year of 2019, there may have been enhancements to the trail infrastructure, such as more rest areas, more toilets, more signs, and also social media as well. In order to have those infrastructure improvements, we have comments and feedbacks from the hikers.
2. Trail Maintenance: Regular maintenance, repairs, and conservation efforts have been made from each satellites, government offices, Natori Trail Center and volunteers. These different groups have been working really hard for the trail maintenance. Without their collaboration, the trail wouldn’t be beautiful.
3. Increased Awareness and Promotion: Over the years, there has been a growth in awareness and promotion of the Michinoku Coastal Trail through marketing campaigns, collaborations with tourism organizations, travel media coverage, and community engagement activities.
4. Visitor Numbers and Feedback: The more people know about the trail, the more people are using the trail. The Natori Trail Center has been collecting feedback from visitors, it could have also led to improvements and adjustments to better meet their needs and expectations.
5. Community Involvement: Collaboration with local communities, businesses and volunteers have expanded, leading to more inclusive and sustainable practices that benefit both the trail and the surrounding areas.

   Do you walk the trail by yourself?
   Yes, I do. I enjoy hiking on trails in Iwaizumi Town and nearby areas, such as Fudai Village, Tanohata Village, Miyako City, and most recently, Kamaishi City. I'm always eager to explore more.

   Do you have any recommended spots on the trail route in Iwaizumi?
   Yes, I do. The trails in the town of Iwaizumi are very diverse. The trail that heads to Tanohata Village goes up and down, with a 150-meter elevation difference. You can engage all your senses in nature and experience walking through a deep forest inspired by Princess Mononoke. I call this part of the trail the Magical Ghibli Trail (12.6 km, 6 hours). The trail heading to Miyako City offers a stunning Sanriku Ocean view and takes you back to the Mesozoic era. You can visit Japan’s first-ever discovered dinosaur fossil site and discover ancient rocks. I call this the Historical Discovery Trail (9 km, 4 hours). My favorite spot is Sukudo Beach, which is connected to Gotenzaki National Park in the town of Iwaizumi. After a long hike, it’s a great place to relax, grab some snacks, sip some coffee, while enjoying the Pacific Ocean view

   Have you ever walked other trails abroad?
   I was not a hiker myself before I came to Japan, so I haven't had the opportunity to hike international trails, but I'm particularly drawn to the Appalachian Trail on the East Coast of the United States. Renowned as the world's longest hiking-only trail, it offers a unique and challenging experience. A lot of people who work for the Michinoku Coastal Trail have tried this trail. I've heard inspiring stories from them, praising the warm hospitality of local communities and the availability of shelters along the way. The prospect of connecting with locals and immersing oneself in the natural beauty of the Appalachian Trail is truly enticing.

   Is there anything you desire for the future development of the Michinoku Coastal Trail? Also, how do you want to be involved with it?
   For the future development of the Michinoku Coastal Trail, I envision a future where the trail network is further expanded and improved, offering even more breathtaking experiences for visitors. By prioritizing sustainable practices and fostering strong partnerships with local communities, we can ensure the long-term preservation and enhancement of this remarkable natural resource.
   While my current role may not allow me to organize formal events as frequently, I remain dedicated to exploring the trail's hidden gems and actively engaging with the Michinoku Coastal Trail community. By sharing my discoveries through online platforms and social media, I aim to inspire hikers from around the world to embark on their own adventures. Additionally, I hope to encourage visitors to explore the charming town of Iwaizumi, where they can discover stunning natural wonders like Ryusendo Cave. I wish there’s a way for them to stay one night here to visit the cave and other tourist spots, and then head back to the trail again next day.　

   What is your message for hikers around the world?
   Embrace the journey. Every step you take on the trail is an opportunity to immerse yourself in nature's beauty and challenge your limits. Remember to tread lightly, respect the land, and leave only footprints behind. Happy trails and may your hiking adventures bring you joy, peace, and a deeper appreciation for the world we share.